organization's direct control. SW analysis is basically inward looking and analysis. Some people call it internal analysis or soul searching. You ought to be really sincere and frank about strengths (don't over rate them) and weaknesses (don't under rate them). Admitting to have a weakness may not seem favourable to certain people or organization !!
To identify your strengths, ask yourself these kind of questions:-
i) What do I have that my competitors don't have ?
ii) Why are my customers coming back to me ?
iii) Why I am able to still gain profit ?
iv) Why do my products and/or services sell well ?
i) Do my employees constantly complaining about a HR policy ?
ii) What do my competitors have that I don't have or hard to get or failed to retain ?
ii) Why is my competitor gaining higher market share every year ?
iii) Why are my staffs leaving the organization to join a competitor?
about analysing what are happening out there that concerns you directly and indirectly. Its about being sensitive to political, economical and
environmental changes that are happening and going to happen in the
immediate near future.
i) Is there any new trade agreement going to be signed between Malaysia and Thailand ?
For example, a trade agreement between Malaysia and Thailand, can be an opportunity or threat to an organization depending on where they are in the value chain and what are being discussed or agreed in the agreement.
ii) General election is scheduled to happen early next year. How is it going to impact my business ?
iii) The KLIA airport is expected to be closed for 2-3 weeks in December due to forecasted very bad whether and typhoon. How is it going to impact my business ?
If you need help for someone to facilitate your discussion, do contact us.